This December, The IPG is sprinkling some festive mischief across member stores with the launch of its playful Elf and Safety Christmas charity campaign. Running from the 8th to 22nd December, the initiative brings together some light-hearted in-store entertainment and a meaningful fundraising drive in support of the Royal Voluntary Service.

Taking centre stage is “Mark the Elf,” brought to life by our brand ambassador Mark Millar, who will be popping up across The IPG community to deliver a mix of mischief, mayhem and festive magic. Whether he’s lending a helping hand, causing a little harmless chaos or simply spreading Christmas cheer, Mark’s antics will be caught on camera to create engaging, shareable social content that brings a smile to everyone throughout the network.

Backing the festive mischief are our brilliant supplier partners - Wavin, Worcester Bosch, Tissino and Toolbank, whose support helps fuel the fun and reinforces the campaign’s spirit of collaboration and community.

The trade can get involved through our Naughty or Nice scratch-card challenge. For a £5 donation, participants can discover where they stand on Santa’s list, with every “Nice” card earning a place in the prize draw to win the ultimate Elf and Safety Essentials Bundle. Each bundle is packed with practical trade favourites, including safety gloves, kneepads and more. And because wellbeing matters too, every prize now includes a special Elf-Goodies Kit, filled with festive fun such as elf aprons, Elf on the Shelf surprises, deluxe hot chocolate and cheerful elf treats for all the family.

Blending festive humour with genuine community spirit, this campaign gives members a fun and meaningful way to support a vital cause during the busiest time of year.

So, find your nearest IPG member store or showroom and join the festive fun.