The IPG App Privacy Policy

Last updated: Monday 18 May 2026

1. Introduction

This Privacy Policy explains how TheIPG Ltd. (“The IPG”, “we”, “us”, “our”) collects, uses, stores, shares and protects personal data when you use The IPG App (the “App”).

The App is a loyalty and rewards platform designed for tradespeople. It enables users to participate in prize draws and interact with participating member stores.

We are committed to protecting your personal data and complying with all applicable data protection laws, including:

  • the UK General Data Protection Regulation (“UK GDPR”)
  • the Data Protection Act 2018
  • the Privacy and Electronic Communications Regulations 2003 (“PECR”)

2. Who We Are

The IPG Ltd
Company number: 08749971

Registered office:
Unit 35
BizSpace
Courtwick Lane
Littlehampton
West Sussex
BN17 7TL

ICO registration number: ZA280769

For the purposes of UK GDPR, The IPG is the data controller for personal data processed through the App.

3. Data Compliance Lead

Data Compliance Lead: Tom Cleverly
Email: data@the-ipg.co.uk

4. Who Can Use the App

The App is available to individuals aged 18 or over. It is open to any tradesperson who wishes to create an account.

Certain features, such as prize entry, are only available at participating member stores.

5. Personal Data We Collect

When you create and use an App account, we may collect the following personal data:

  • first name and last name
  • email address
  • phone number
  • job title / trade
  • postcode
  • address
  • account identifiers and login credentials
  • location data (where enabled)
  • prize draw participation and entry history
  • associated participating store (“home store”)

We do not collect payment data, proof of purchase, special category data, or children’s data.

6. How We Collect Personal Data

Personal data is collected when you:

  • create an App account
  • complete your user profile
  • enter prize draws
  • manage communication preferences in the App

Location data is collected only where you grant permission through your device settings.

7. Purposes, Lawful Bases and Data Use

Purpose Data Used Lawful Basis
Create and manage App accounts Identity and contact data Contract
Enable prize draw participation Identity, location, entry data Contract
Send marketing communications Contact data Consent
App security and fraud prevention Account data Legitimate interests

8. Marketing and Consent

When you create an App account, you are presented with separate, optional consent choices.

  • receiving marketing communications from The IPG
  • allowing your details to be shared with participating stores and prize partners for their own marketing

These consents are not required to use the App and can be withdrawn at any time.

Marketing communications may be sent by email. Every message includes an unsubscribe option.

9. Sharing Personal Data

We may share personal data with:

  • participating member stores and prize partners, only where you have consented
  • service providers acting as processors
  • professional advisers and regulators where required

Participating stores and prize partners act as independent data controllers for any personal data they receive.

10. International Data Transfers

Where personal data is transferred outside the UK, we ensure that appropriate safeguards are in place in accordance with UK GDPR.

Further information about these safeguards can be obtained by contacting: data@the-ipg.co.uk

11. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected.

  • Active App accounts – retained while accounts remain active.
  • Inactive App accounts – anonymised after three years of inactivity.
  • Deleted App accounts – anonymised without undue delay.
  • Prize draw records – anonymised after three years.
  • Marketing suppression records – retained for three years.

12. Security

We use appropriate technical and organisational measures to protect personal data, including:

  • individual user accounts
  • hashed and salted passwords
  • role-based access controls
  • restricted access to App data

Only authorised IPG staff in marketing and IT roles can access App data.

13. Your Rights

Under UK data protection law, you have the following rights:

  • Right of access
  • Right to rectification
  • Right to erasure
  • Right to restriction of processing
  • Right to data portability
  • Right to object
  • Right to withdraw consent

Requests to exercise your rights can be made by contacting: data@the-ipg.co.uk

14. Automated Decision-Making and Profiling

We do not carry out automated decision-making, including profiling, that produces legal or similarly significant effects on individuals.

15. Complaints

If you are unhappy with how we handle your data, please contact us first.

You also have the right to complain to the Information Commissioner’s Office:
www.ico.org.uk

16. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on this web page and in the App.