The IPG is the largest and fastest-growing membership group in its sector, it provides independent plumbing/heating stores and bathroom showrooms with access to improved purchasing terms from manufacturers and distributors, alongside marketing and business services.
Based in Littlehampton, West Sussex, the group that was founded in 2013 has an established network of over 200 carefully selected member locations nationwide all enjoying a support network like none other, to stand together and be stronger.
So, what difference does The IPG make to small businesses trying to compete?
Chris Kania, Managing Director at Gills Plumbing & Heating in Welwyn Garden City commented "The IPG made my business competitive. They levelled the playing field by giving us the resources to compete whilst still maintaining the values and operating practices of an independent business!”
Working with many brands from across the plumbing, heating and bathroom sector, the collective buying power of the group enables members to save money and enjoy the very best terms and benefits available. All the suppliers that The IPG work with are listed on their industry-leading portal, members' one stop shop for anything group-related.
Members can benefit from a professionally designed website when they join the group, and this can be upgraded to an IPG e-commerce solution. Member websites have made a massive difference to stores' ability to sell during the pandemic. The IPG brand encourages the plumber, installer, and homeowner to choose an IPG member above the competition. Through various marketing channels, they have created a powerful brand message; if you visit an IPG member, alongside unrivalled service and unbiased, honest advice, your shopping basket is likely to be cheaper!
At its core, The IPG is determined to bring independent businesses together, and in turn, give their member customers the opportunity to buy the best brands locally at great prices.