Success often comes down to strong partnerships. The collaboration between The IPG and Bristan is a standout example, offering numerous benefits that directly impact your efficiency and your customers satisfaction.

Renowned for its excellent taps, showers and exceptional customer service, Bristan joins forces with The IPG, a group dedicated to supporting independent plumbing and bathroom stores. Together, they provide you with seamless access to a wide range of Bristan’s quality products at competitive rates through local independent stores.

For over a decade, The IPG has remained steadfast in its mission to fortify independent enterprises within the industry, recognising their expertise as essential pillars of community prosperity. Through nurturing these businesses, a profound sense of community thrives, creating an environment conducive to the success of installer businesses.

This partnership ensures that you stay abreast of cutting-edge products and technologies, enabling you to effectively meet evolving customer demands while optimising your business operations for success.

Discover your local IPG store today!    

Why Bristan is the easy choice for installers - a customer-first approach

Despite its established reputation, Bristan is always striving to maintain its position in an ever-changing market. To keep up with evolving customer tastes, the business incorporates various practices into its new product development which ensures that its product offering is trend-driven, relevant to the market, and will satisfy the needs of installers and homeowners alike.

This process includes the consultation of Bristan’s customer insights team, holding regular focus groups and consulting with its On Tap Ambassadors — a team of installers who are passionate about all things plumbing and share insights on products and industry concerns. In addition to this, the team at Bristan regularly attends trade shows across the globe to understand how the market is evolving and conducts a series of polls and surveys to gain feedback from its customer base — all of which feeds into the development of new products.

After announcing the expansion of its kitchen tap offering at the beginning of this year, Bristan has now unveiled two brand-new ranges for its bathroom product portfolio this Spring, which will be available from your local IPG member store.

Introducing the Molida and Cruzar by Bristan

The two new bathroom ranges, Molida and Cruzar, feature two new tap designs in a range of trend-led finishes, including matte black, brushed brass and Bristan’s signature hard-wearing chrome.

In addition to these finishes, there’s even more choice for installers as the ranges are available in two different handle designs with the new knurling pattern — lever and crosshead, both of which help to create the perfect industrial look.

Currently, both ranges include a basin mixer, bath shower mixer and bath filler and matching showers will be available in May. As Bristan continues to expand its trend-driven offering, these new ranges will provide installers with more choice for their customers.

The go-to product choice for installers

Jonty Cook, Product Manager for Bathroom Taps at Bristan, says: “At Bristan, we’re committed to maintaining our reputation as the go-to product choice for installers. So, we’re excited to introduce the new Molida and Curzar ranges to our product offering.

“We value the feedback and opinions of our installers, and this forms a key part of our new product development. With Molida and Cruzar, we’re delighted to have designed two ranges that offer installers a wider choice of well-priced products that will cater to evolving customer tastes.

“As with all our products, these designs have been rigorously tested, are supported by our exceptional guarantees, award-winning customer service, and with a full suite of spares. Plus, there is more to come with our matching shower ranges coming to market later this year.” 

Discover the latest additions to Bristan bathroom tap range at your local IPG member store:    

Now, with a network of well over 200 independent stores and showrooms nationwide, The IPG enables the trade to buy the best brands at great prices from one of their independent member stores– proving there is strength in numbers.

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