The IPG App
The IPG App helps members stay connected with customers while encouraging repeat visits to the showroom or trade counter.
Exclusive offers, supplier-funded promotions and monthly prize draws help drive engagement, reward loyal customers and keep your business front of mind.
Helping customers find your business
A strong online presence makes it easier for customers to discover your business, browse products and stay connected.
The IPG supports members with professionally built websites designed specifically for independent plumbing, heating and bathroom businesses, helping attract customers and increase local visibility online.
Every member joins The IPG for their own reasons.
Driving more footfall and repeat business
The IPG supports members with seasonal campaigns, promotions and marketing activity designed to increase footfall and encourage repeat visits.
Members also benefit from national initiatives like Trade Local Day, helping raise awareness locally and strengthen their presence within the community.
Creating a better in-store experience
Create a more engaging showroom or trade counter experience with digital screens and ready-made supplier content.
Promote offers, showcase leading brands and highlight products throughout the day, helping attract attention, increase sales and encourage additional purchases.
Stronger together
Being part of The IPG gives independent plumbing merchants and bathroom showrooms access to wider opportunities, stronger supplier partnerships and shared industry initiatives.
Together, members benefit from the strength of a national network built around helping independent businesses grow and succeed.
Independent businesses. Real results.
"They’re not just a buying group focused on pricing; they offer the whole package. The marketing support, the easy-to-use IPG Portal, and the way the team are always there when you need them, it all makes a difference. You genuinely feel recognised as a member and part of something bigger."
Gill's Plumbing & Heating in Welwyn Garden City
"As the years have gone on, it’s become much more than just a buying group for us - it feels like a proper support network. The addition of the marketing support we’ve received has truly boosted our business, significantly enhancing our visibility and growth."
Hickman Supplies in Beccles